Us
Evercurrent.agencyRelationship-first lifecycle marketing.

Services · Paid Retention

Paid retention that amplifies lifecycle momentum.

Extend lifecycle stories into paid channels to accelerate winbacks, subscription saves, and drop performance.

Lifecycle retargeting

Paid funnels aligned to lifecycle stages across Meta, Google, and programmatic.

Creative system

Motion, UGC, and statics derived from lifecycle stories with rapid testing loops.

Attribution & incrementality

Revenue contribution modeling, cohort tracking, and experiments to prove lift.

Operations

What we manage

  • Audience architecture synced with lifecycle segments and consent.
  • Creative sourcing, briefing, production, and QA.
  • Offer testing, landing pages, and post-click journeys.
  • Daily pacing and budget allocation across platforms.
  • Incrementality testing & cohort reporting.

Platforms

Meta, Google, TikTok, YouTube, programmatic, and affiliate extensions. We integrate with your MMP or analytics stack for closed-loop measurement.

ROAS lift

+32%

Lifecycle audiences outperformed blended remarketing.

CAC payback

<21 days

Subscriptions winback paid back inside one billing cycle.

Creative velocity

18 concepts/mo

Derived from lifecycle testing and UGC sourcing.

Run paid media through the lifecycle lens.

Show us your current mix and goals—we will map audiences, offers, and creative velocity for the next quarter.

Align paid + lifecycle