evercurrent

Results

Results library (selected demos).

Demos show how we think and how we build. They’re meant to explain our approach, not promise outcomes.

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Demo

Post‑purchase lift via onboarding + replenishment

Context: Strong acquisition, weak second‑purchase behavior.

What we found: Onboarding was thin and timing missed natural reorder windows.

What we changed: Tighter onboarding, clearer education, reorder reminders by product timing.

How we measured: Repeat purchase rate, revenue from automated flows, time to reorder.

Next steps: Expand cross‑sell and test bundles by cohort.

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Demo

Win‑back segmentation for lapsed buyers

Context: Large list, inconsistent reactivation.

What we found: One‑size win‑back with poor timing and unclear offers.

What we changed: Segmented by inactivity windows and led with value before offers.

How we measured: Re‑engagement rate, conversion rate, opt‑out rate.

Next steps: Add personalization and test incentives by segment.

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Demo

LTV growth from cross‑sell + reorder flows

Context: High first‑order AOV, low repeat order rate.

What we found: No structured cross‑sell and no reorder prompts.

What we changed: Product‑specific cross‑sell and usage‑based reorder flows.

How we measured: Customer value over time, repeat purchase rate, revenue from automated flows.

Next steps: Expand to SMS and add post‑purchase surveys.

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What we measure

Metrics that tie to repeat revenue.

Repeat purchase rate

Percent of customers who buy again.

Customer value over time

Average revenue per customer over time.

Email/SMS revenue share

Owned‑channel contribution to total revenue.

Automated flow revenue

Revenue from automated lifecycle flows.

Conversion rate

Percent of recipients who purchase.

Reporting samples

Clear reporting, labeled as sample/mock.

Sample/Mock

Monthly retention dashboard

Sample/Mock

Flow + campaign performance snapshot

Sample/Mock

Cohort LTV trend view

Proof substitutes

Artifacts we can share (labeled clearly).

Sample/Mock

Monthly report dashboard

A clean snapshot of performance, changes, and next steps.

What this proves: Shows the reporting format you’ll see each month.

Sample/Mock

Lifecycle flow map

A simple map showing where each flow sits in the journey.

What this proves: Shows how we plan coverage across the lifecycle.

Demo

Email module set (welcome + reorder + win‑back)

Example blocks to show layout, hierarchy, and tone.

What this proves: Shows what the build system looks like before launch.

Sample/Mock

Quality checklist snapshot

A short checklist for links, segments, suppression, mobile, and tracking.

What this proves: Shows the quality checks we use before anything goes live.

Sample/Mock

Testing log snapshot

A simple log of tests, learnings, and next bets.

What this proves: Shows how we document experiments and decisions over time.