Email Lifecycle
Core 10 flows + campaign engine with experimentation and deliverability ops.
- Audit & roadmap
- Capture & segmentation systems
- Creative, build, QA
- Lifecycle reporting + insights
Services
Lifecycle programs operated as one team.
Evercurrent.agency integrates strategy, creative, build, QA, analytics, and operations so lifecycle leaders can act on insights faster. Explore the channels we own end-to-end.
SMS Programs
Compliance-first triggers, 2-way concierge, and retention-first promos.
- Opt-in strategy
- Journey build + testing
- Two-way support
- Revenue + CX analytics
Push & In-app
Behavioral push/in-app orchestrated with lifecycle campaigns and experimentation.
- Consent flows
- Behavioral orchestration
- Creative system
- Test-and-learn pods
Paid Retention
Lifecycle-aligned paid media to retarget, win back, and amplify launches.
- Audience architecture
- Creative & funnels
- Budget pacing
- Attribution & insights
Engagement cadence
Operating rhythm designed for lifecycle momentum.
Discovery
Context deep-dive, data access, KPI alignment, success criteria.
Lifecycle audit
Technical, data, creative, and compliance scorecard across channels.
Roadmap & resourcing
30-60-90 plan, test backlog, playbook selection, staffing cadence.
Build & orchestrate
Flows, campaigns, experiments, QA, deliverability, analytics.
Measure & iterate
Weekly KPI review, retros, backlog grooming, roadmap refresh.
Investment ranges
Anchored to list size and lifecycle complexity.
Final proposals are calibrated after the audit. Ranges below reflect recent engagements.
Foundations
<= 50k subscribers
- Audit
- $4.5k-$7.5k
- Build / foundations
- $8k-$16k
- Retainer
- $4k-$7k/mo
Growth
50k-250k subscribers
- Audit
- $7.5k-$12k
- Build / foundations
- $16k-$32k
- Retainer
- $7k-$12k/mo
Scale
250k-1M subscribers
- Audit
- $12k+
- Build / foundations
- $32k+
- Retainer
- $12k-$18k/mo
Plug-in accelerators
Add capacity without bloating headcount.
Pick the focused sprints that amplify your lifecycle engine. Each accelerator ships with playbooks, QA, and measurement.
Reviews & Referrals Autopilot
UGC that builds compounding trust
Automate review capture, highlight social proof, and route high intent advocates into referral loops.
- Timeline: 3 weeks
- Primary KPI: Review volume +35%
- Investment: $2.5k project
Deliverability & Reputation Watch
Keep inbox placement green
Domain monitoring, seed tests, and remediation playbooks so growth never outruns reputation.
- Timeline: 4 weeks
- KPI: Spam complaints <0.08%
- Investment: $1.8k project
Dynamic Personalization Lite
Serve the right product path in every flow
Lightweight dynamic content using zero/first-party data—no heavy engineering required.
- Timeline: 3 weeks
- KPI: Flow conversion +12%
- Investment: $3.2k project
Promo Calendar Builder
Launch cadence teams actually use
Codify promos, drops, and replenishment windows with guardrails that align marketing and ops.
- Timeline: 2 weeks
- KPI: Campaign revenue consistency
- Investment: $1.4k project
AI Subject Line & Hook Multivariate
Creative testing that feeds future campaigns
Multivariate subject + preheader testing powered by our AI prompt libraries and reporting loops.
- Timeline: 4 weeks
- KPI: OR + CTR uplift
- Investment: $2.1k project
Lead Reply Copilot (Optional)
Instant inbox replies that feel human
Hand off lead replies to an Evercurrent-trained concierge with escalation paths for your team.
- Timeline: 2 weeks
- SLA: <10 min replies
- Investment: $1.2k/mo retainer
Packages
Choose the engagement that fits your lifecycle maturity.
Outcomes, pricing anchors, and CTAs are productized so stakeholders see the value fast.
Starter Growth
Launch Core 10 flows and dial in campaign cadence
$8.5k build + $3.5k/mo
- Lifecycle audit + roadmap
- Core 10 flows with testing plan
- Campaign engine + deliverability rituals
Revenue Sprint Plus (60 days)
Stand up flows, campaigns, and analytics with sprint-level pace
$18k sprint
- Core 10 + add-on sequencing
- Capture, segmentation, and dashboards
- Weekly experiments + reporting ops
Social Proof & Loyalty
Retain VIPs and amplify advocates
$6k build + $2.8k/mo
- Reviews + referral automations
- VIP & loyalty campaign playbooks
- Quarterly strategy + testing backlog
Next conversation
Want a tailored scope?
Tell us about your lifecycle stack and growth goals. We will map the first 90 days and build the team to run it.