What we deliver
- Lifecycle audit & KPI roadmap
- Acquisition capture + welcome variants
- Core 10 flows with testing backlog
- Campaign calendar & creative system
- Deliverability & compliance guardrails
- Lifecycle reporting + revenue intelligence
Services · Email Lifecycle
Email lifecycle programs built for relationships.
Full-stack strategy, creative, ops, and analytics for email programs where retention is mission critical.
Operating model
Strategy & architecture
Audit data, define flow hierarchy, segment frameworks, and testing plan for 90 days.
Creative & production
Modular design system, copywriting, build, QA, and device rendering.
Optimization & analytics
Run controlled tests, revenue analytics, deliverability checks, and weekly retros.
Proof
Metrics from recent rebuilds.
Flow revenue share
32?58%
Rebuilt flows + segmentation for launch-heavy fashion brand.
Unsub rate
0.18%
Scaled send volume 1.9× while holding complaint rate <0.08%.
Repeat purchase lift
+24%
First-time nurture + winback loops for replenishable CPG.
Sample engagement timeline
- Week 1: Stakeholder interviews, data access, deliverability check, baseline report.
- Week 2: Audit readout, roadmap approval, segmentation and capture plan.
- Weeks 3-6: Build & QA flows, launch capture, stand up reporting, begin campaign engine.
- Weeks 7-12: Testing sprints, retention dashboard cadence, backlog grooming.
Acceptance criteria
- Core flows launched with segmentation logic & QA receipts.
- Domain health scores green; complaint =0.1%.
- Lifecycle dashboard live with attribution & cohorts.
- 90-day testing roadmap with owners and hypotheses.
Ready to modernize email lifecycle?
Bring your KPIs to the call—we will map uplift scenarios, required resourcing, and first tests in under 45 minutes.