Subscription save rate
+19%
Triggered save journey + concierge support.
Case study � Wellness Subscription
Habit coaching lifted subscription retention by 19%
Protocol onboarding, SMS nudges, and consult offers turned stalled cohorts into loyal subscribers.
Build a similar programDay-90 LTV
+27%
Habit content and replenishment automation.
Opt-out
0.11%
Compliance-first quiet hours + segmentation.
Challenges
- Churn spike at months 2-3 with habit drop-off.
- Uncoordinated email + SMS messaging causing fatigue.
- No cohesive view of subscription cohorts.
Approach
- Lifecycle audit across email, SMS, and in-app notifications.
- Protocol onboarding with day-by-day education and habit milestones.
- Two-way SMS concierge for dose check-ins and objections.
- Dashboard correlating engagement to subscription retention.
Outcomes
- Subscription save journey with consult offer improved saves by 19%.
- Refill reminders and habit nudges shortened time-to-reorder by 6 days.
- Cohort dashboard flagged churn risk segments weekly for proactive actions.
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