Flow revenue share
32?58%
Drop waitlists, browse triggers, and VIP previews.
Case study � Fashion Drops
Drop orchestration doubled launch-week revenue
We synchronized email, SMS, and paid to elevate VIP waitlists and inventory-aware messaging.
Build a similar programLaunch-week revenue
2.1�
Sequenced VIP, general list, and paid retargeting.
Unsub rate
0.18%
Fatigue controls and post-drop segmentation.
Challenges
- Launch comms were chaotic and fatigued top segments.
- No waitlist or VIP prioritization for high-value customers.
- Limited visibility into drop performance by cohort.
Approach
- Audit of launch comms, flows, and segmentation rules.
- Build VIP waitlist flows, size-memory browse, and drop alerts.
- Campaign playbook with creative system and risk mitigations.
- Real-time launch dashboard with cohort + stock breakouts.
Outcomes
- Drop flows drove 26% of launch revenue in week one.
- VIP segments converted 2.4� baseline thanks to early access.
- Inventory-aware suppression protected late buyers and reduced complaints.
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