Reorder cadence
-8 days
Recipe flows pulled forward repeat orders.
Case study � Food & Drink CPG
Bundle builder unlocked higher reorder velocity
Cadence-matched replenishment, recipe storytelling, and bundle logic pushed AOV up 22%.
Build a similar programBundle AOV
+22%
Preset + build-your-own bundles with incentives.
Deliverability
99% inbox
List hygiene and cadence controls.
Challenges
- Customers lapsed after first order with no cadence reminders.
- Bundles underperformed due to lack of storytelling.
- Deliverability risk from sporadic promos.
Approach
- Audit flows and campaign cadence for reorder alignment.
- Build recipe-driven welcome + reorder sequences with personalization.
- Bundle builder flows comparing preset bundles vs. build-your-own path.
- Deliverability hygiene: sunset, suppression, domain monitoring.
Outcomes
- Bundle builder flows drove 32% of reorder revenue within 6 weeks.
- List health improved with 0.09% complaint rate and stable inbox placement.
- Cohort LTV at 60 days increased by 18%.
Want results like this?
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