Email lifecycle programs
Full-stack strategy, creative, build, QA, and performance for every lifecycle touch.
- Core 8+ flows
- Campaign engine
- Deliverability rituals
Lifecycle partner for DTC growth teams
Relationship-first lifecycle marketing.
Evercurrent.agency builds retention machines that feel personal at scale. Strategy, creative, build, and optimization—under one relationship-first team.
- Lifecycle revenue share
- 38?64%
- Opt-out protection
- 0.12%
- Refill cohort LTV
- +27%
Lift achieved in 2 quarters via rebuild + campaign ops.
Average unsub rate while scaling send volume 1.9×.
90-day LTV growth from habit coaching + subscription saves.
Lifecycle operating system
- Core 10 flows tailored by vertical, versioned, and QA'd weekly.
- Campaign engine with testing rituals and creative sprints.
- Revenue intelligence dashboards with cohort insights and alerts.
- Retention ops rituals (standups, retro, risk reviews) run by our team.
Services
The channels we own end-to-end.
Strategy, creative, deployment, analytics. Operated as one lifecycle machine with compliance and consent built in.
SMS retention systems
Compliance-first messaging, triggered journeys, and two-way automations that feel human.
- Quiet-hour logic
- Responses + concierge
- Integrated testing
Push & in-app orchestration
Behavior-led push, in-app, and onsite triggers that extend lifecycle stories across the stack.
- Channel choreography
- Experiment pipeline
- Consent playbooks
Case studies
Proof built on relationships.
Every engagement starts with a lifecycle audit and evolves through collaborative sprints. We publish the metrics that matter.
Browse case studiesRefill DTC Wellness
Habit coaching lifted subscription retention by 19%.
We rebuilt onboarding, layered SMS habit nudges, and instituted a save sequence with consult offers. Cohort LTV +27% at 90 days.
Read the engagementFashion Drops
Drop orchestration doubled launch-week revenue.
VIP segmentation, waitlist flows, and inventory-aware comms took flow revenue from 32% ? 58% in 8 weeks without raising unsub rates.
Resources
Give your lifecycle team a head start.
Guides, templates, and email designs from the Evercurrent operating system.
Retention Systems Blueprint
How we install the Evercurrent operating system across email, SMS, and push.
View the collectionLifecycle Design Library
Reusable blocks, typography, and hierarchy patterns for lifecycle conversions.
View the collectionNext step
Audit your lifecycle program with Evercurrent.
Get the lifecycle scorecard, roadmap, and revenue model that powers every engagement. We uncover quick wins within 10 business days.